Beyond just offering a service: servicing the offering
Written by jayvanzyl on June 4, 2009 – 2:31 am
Developing a really compelling offering into a competitive market is a challenge. Today, the offering, as we term it, is a unique combination of services and products which form the overall proposition to an organisation’s customers. Within a competitive market the uniqueness, coolness, functionality, price and value adding services, in combination, will determine the success [...]


