The Process Innovation Imperative
Author: Jay van Zyl, Ph.D
ISBN: 0-620-28020-4
Innovation in a large number of companies is perceived to be something that will happen by accident. Little regard is given to the fact that innovation. in this highly competitive economic environment we all find ourselves in, is a matter of life or death for the organization.
Innovation must be a carefully managed and well implemented process that spans the entire organization.
The Process Innovation Imperative is a book that discusses many of these concepts and applies practical and experienced examples to getting companies to become more innovative.
This book is aimed at a number of audiences including:
· Executives and middle management to assist with process and Product strategy formulation and deployment.
· Product managers will benefit by being able to tie all the aspects of new product development together.