SystemicLogic
Beyond just offering a service: servicing the offering
This is my site Written by coley.zephenia on June 4, 2009 – 2:31 am

Developing a really compelling offering into a competitive market is a challenge. Today, the offering, as we term it, is a unique combination of services and products which form the overall proposition to an organisation’s customers. Within a competitive market the uniqueness, coolness, functionality, price and value adding services, in combination, will determine the success [...]

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